Feature spotlights

User-friendly, intuitive UI

IBM? Watson? Content Hub helps you to locate and manage your content in one place with a user-friendly interface and inline help that gets you started more quickly. This content management system (CMS) stores and delivers content, and is not attached to a delivery environment such as a website. It delivers content via a rich application programming interface (API) that front-end developers can use to publish to multiple endpoints. This type of CMS is helpful for omnichannel delivery.


All of the IBM Watson Content Hub features are exposed via swagger-compliant Representational State Transfer (REST) application programming interfaces (APIs). It lets you more easily integrate content and content management functions inside your applications.

Omnichannel delivery

This CMS presents the right display of images for a multichannel brand experience that is consistent across customer touch points, whether mobile, tablet or wearable with automatically generated image renditions.

Cognitive tagging

This CMS helps content authors manage large repositories of content and provides automated tagging using the Watson Visual Recognition tool and other services to analyze images and documents that you upload. It analyzes content metadata and proposes tags from a library of thousands of concepts, objects, colors, ages, genders, etc. to more easily find the content that you need. Users can dismiss the tags if they don’t like them and add their own.

Web application hosting

IBM Watson Content Hub allows you to manage web assets inside of the content hub and publish them to the content delivery network (CDN) without needing to configure a separate web server.

Continuous feature updates

With agile delivery via the cloud, new innovations in IBM Watson Content Hub are always happening—updates as often as daily help ensure your platform is constantly improving.

Technical details

Software requirements

The software requirements for IBM Watson Content Hub follow.

  • Latest version of Apple Safari on Mac and iOS
  • Latest stable version of Google Chrome or Firefox on Windows, Linux and Android

Hardware requirements

There are no hardware requirements for IBM Watson Content Hub.

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