What it can do for your business
Extend your customer dialogue
Leverage first-party data and behavioral data from IBM Marketing Cloud for retargeting across additional channels such as display, social, mobile, and video.
Achieve higher ROI
Utilize insights and execute optimized campaigns across both paid and owned channels.
Optimize customer experience
Orchestrate brand experiences that are seamless, relevant, and personalized to drive contextual conversations with customers and close the loop across all media strategies.