Get more value out of unstructured data with natural language processing

Natural language processing (NLP) is the parsing and semantic interpretation of text, which allows systems to learn, analyze, and understand human language. With Watson's suite of NLP offerings, including Watson Natural Language Understanding (NLU), you can surface concepts, categories, sentiment, and emotion, and apply knowledge of unique entities in your industry to your data, no matter where it lives.

Optimize your advertising with NLP

Ensure proper placement of advertisements based on page content, viewer patterns, and sentiment analysis of social media and other content.

Improve voice-of-customer analysis

Spot trends in customer feedback with NLP to identify business opportunities, address concerns, reduce churn, and drive revenue.

Streamline audience segmentation with NLP

Identify key customer groups for market research and campaign personalization for different segments.

Additional benefits of NLP


Extract metadata from unstructured text for deep analysis.

Content recommendation

Recommend similar content to what users are interested in viewing or experiencing.

Data mining

Search through large content repositories and quickly uncover relevant answers.

Why Watson for natural language processing?

Save time with out-of-the-box NLP models like named entity recognition, sentiment analysis, keyword extraction, and more –?built and continuously improved upon by our teams of data scientists, machine learning engineers, and linguistics experts.

IBM Watson Discovery named a 'Leader' in The Forrester Wave? Cognitive Search Q2 2019 report.

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Client stories

See how Watson clients are achieving real business value with natural language processing.

Watson products and services

Watson Natural Language Understanding

Analyze text to extract metadata from content such as concepts, entities, keywords, categories, sentiment, emotion, relations, and semantic roles.

Watson Discovery

Unlock hidden value in data to find answers, monitor trends, and surface patterns with the world’s most advanced cloud-native insight engine.

Watson Knowledge Studio

Teach Watson the language of your domain with custom models that identify entities and relationships unique to your industry in unstructured text.?

Get started with Watson

Apply natural language processing capabilities to your business use cases, including text mining and sentiment analysis of social media or other content. Augment the productivity of your knowledge workers by automating tasks so that they can spend more time on higher value work and less time on text-based analysis.